Izeris is a multisensory environment for children and adults. Designed not only as a therapeutic tool for people with autism and other developmental disabilities, dementia or brain injury (Snoezelen) but also to provide deep relaxation and a getaway from hustle and bustle of civilization.
What I did here:
The task here was to create a brand that has very peculiar features. Izeris was supposed to be a fairy that helps people deal with stress, mental disorders, and modern, fast-paced reality. She lives in nature, surrounded by gentle music and pleasant smells. Through art therapy, she brings back the balance in impaired senses and psyche. A little "good witch", but elegant and modern.
We started with 3 directions; 3 mood boards and 3 initial concepts for the logo. Two of them – while aesthetically different – were following the "nature-loving, good fairy" concept. The third one presented a completely different approach and challenged the "good witch" concept.
The founders picked two (including the surprising one) for further development. Then they were presented with the outcome and picked the winner...
But it was NOT the end. Even though the clients were entirely happy with their choice – I wasn't. I knew that the final symbol can be (and should be) even more sophisticated and elegant. So I've donated a few days to come up with an unexpected proposition that won the race.