CASE STUDIES: The Sweet River

"Kraina Bugu" is the first magazine that presents the tranquil beauty of the eastern part of Poland. Bug is a major river mostly located in Eastern Europe, which flows through three countries (Poland, Ukraine and Belarus) with a total length of 774 kilometers (481 mi).

What I did here:

Editorial design

(spreads, covers, mastheads, icons, maps of the region etc...)

Logo design

Elements of identity system

The Mission

Daniel Parol, Kraina Bugu founder visited our studio and he was desperate. He was really struggling with finding someone who would understand the slick and professional yet airy and magical style he wanted for this project.

As for the logo, the brief was to create a logo that will combine the magical atmosphere of eastern Poland with a modern, minimal feel and incorporate a river as well. Bug (contrary to what you think, English speakers :) ) is a river after all...

The Process

It was a fantastic collaboration with the incredibly talented and equally humble Magdalena Warszawa.

I was working hand in hand with Magda on spreads, covers, and masthead. She took on board some really fiddly jobs like creating maps for the whole region or more difficult, detailed spreads. That is why the logo and elements of branding could be my task.

The logo I created for this client in 2011 is still one of my favorites. The magazine recently changed the style of their covers. All titles have been removed – all that is left is a beautiful, atmospheric photo and... the logo.

Mummy is so proud!

The Outcome

After 9 years the Magazine is still on the market and it doing great. Collaborates with journalists and photographers from the largest press titles in Poland and mesmerises readers with high-quality photography and extraordinary articles.

From the beginning, we had no doubts that the "Kraina Bugu" must be as unique as the space it presents. We wanted to create an original magazine, with its own style and character that distinguishes it from the competition. We worked on it for a long time, arguing about the appearance of each page and often even columns ...

Katarzyna Karczewska, Editor in Chief



If you have a "project with a mission"; if you're doing something great for the community, environment or culture – I would love to hear from you.


1. Contact me

2. Tell me about your project

3. Let's discuss options

4. If I'm unable to help – I will assist you with finding someone who can