CASE STUDIES: The Big O

Iberostar is a company with over 120 hotels in 19 countries. They aspire to offer unforgettable holiday experiences in the best locations throughout the world, through a sustainable tourism business model that encourages respect for individuals and the environment.

Iberostar Group has a holiday club that makes luxurious travels more affordable for its members.





What I did here:

  • Visualisation of the concept

  • Logo design

  • Tagline

  • Branding elements

  • Campaign examples

  • Social Media visuals



The Mission


Transform current Iberostar The Club into something more exciting that implies status and privilege and has a little mystery about it.


I was approached by Steve Pentland the CEO of Light Enterprises – a company which specialises in compelling videos and sales systems. Steve had an idea to transform their client' s holiday club into something more memorable and luxurious. Something inspired by the circle of excellence and the shape of the status "all-inclusive" bracelets. The O.






The Process


Instead of a brief, I had this short description of Steve's concept and a few words like "extraOrdinary" or "mOre" as an idea for a campaign.

This is how I've approached this project:

  1. Research, to understand the Iberostar brand, its offering, aesthetics, and mission.

  2. Three stylistic directions: The Modern Gatsby, The New Art Nouveau and the third one that was mimicking the current, elegant Iberostar style. Steve picked the 3rd option.

  3. I created the tagline: "The World of Opulence" so the "O" could stand for something meaningful. I added a few more inspiring wOrds for the campaign and social media visuals.










The Outcome


The first step taken & and the happy client:

" I presented this to the CEO of Club Iberostar over lunch today. He loved it, so great job on the visuals and bringing the concepts to life - Thank you. It'll take time to get it from here to being adopted, but a great first step taken.
Best Steve"




IF YOU DONT HAVE A BRIEF...


but – like Steve – you have a compelling vision in your head – let's have a chat.

I would love to bring your concept to life.



LIKE WHAT YOU SEE? LET'S WORK TOGETHER!


1. Contact me

2. Tell me about your project

3. Let's discuss options

4. If I'm unable to help – I will assist you with finding someone who can



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