Iberostar is a company with over 120 hotels in 19 countries. They aspire to offer unforgettable holiday experiences in the best locations throughout the world, through a sustainable tourism business model that encourages respect for individuals and the environment.
Iberostar Group has a holiday club that makes luxurious travels more affordable for its members.
What I did here:
Visualisation of the concept
Social Media visuals
Transform current Iberostar The Club into something more exciting that implies status and privilege and has a little mystery about it.
I was approached by Steve Pentland the CEO of Light Enterprises – a company which specialises in compelling videos and sales systems. Steve had an idea to transform their client' s holiday club into something more memorable and luxurious. Something inspired by the circle of excellence and the shape of the status "all-inclusive" bracelets. The O.
Instead of a brief, I had this short description of Steve's concept and a few words like "extraOrdinary" or "mOre" as an idea for a campaign.
This is how I've approached this project:
Research, to understand the Iberostar brand, its offering, aesthetics, and mission.
Three stylistic directions: The Modern Gatsby, The New Art Nouveau and the third one that was mimicking the current, elegant Iberostar style. Steve picked the 3rd option.
I created the tagline: "The World of Opulence" so the "O" could stand for something meaningful. I added a few more inspiring wOrds for the campaign and social media visuals.